Champions League action within seven years, and a move from the Boleyn ground to the Olympic stadium, just two miles away, after the 2012 Games are over.
The design of the stadium, which has most facilities and amenities located on the outside and lacks any corporate boxes, would also be an ill fit for a football ground. Sullivan's vision, though, is for a "peoples' club", with the 80,000 capacity maintained, allowing West Ham to offer tiered ticket prices to attract more fans; pensioners might be able to get in for as little as £3, kids for a quid.
The increased capacity, and perhaps the sale of Upton Park, would polish off some of the huge debts the club has run up in three years of inept mismanagement. That, and the proximity of the stadium to the Irons' roots, might convince supporters it's a good idea; east Londoners who don't fancy seeing their new park being turned into an arena for running battles between West Ham fans and their neighbours, might not be so keen.
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