If you have a business to promote .......

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If you have a business to promote .......

Postby Nick » Tue Oct 20, 2009 8:50 pm

If you have a business to promote the 5 most important free things that you can do in order of their traffic are:


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Re: If you have a business to promote .......

Postby Willow » Tue Mar 02, 2010 10:12 am

Our new website should be going live today, so in preparation, I started updating details in the online directories over the weekend. Within 20 minutes of putting the Brownbook listing on, it was 9th result on the first page of google for one key search term and fourth on the second page of google for another.

I am very impressed!
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Re: If you have a business to promote .......

Postby Nick » Tue Mar 02, 2010 12:01 pm

Yes - I've been getting lots of traffic from Brownbook. If you want to monitor SERPS then http://www.kpmrs.com do a good free daily mailing service.
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Re: If you have a business to promote .......

Postby Don » Thu Mar 04, 2010 8:02 pm

Thanks for the tips :D
I intend to promote mine as soon as it's stocked and I'm happy with it

could be a while :? :lol:
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Re: If you have a business to promote .......

Postby Nick » Tue Apr 13, 2010 1:32 pm

I don't know if this will become a 6th free promotion - but I have just created myself as a venue on Foursquare as well as tagging us in the local pubs.
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Re: If you have a business to promote .......

Postby Nick » Sun Apr 25, 2010 7:19 pm

The Google Places listing has in the last month given me:

1477 impressions How many times users saw your business listing as a local search result

48 actions How many times users showed interest in your business listing
29 Clicks for more info on Maps
19 Clicks to your website

Not bad for free! it also tells me what the search queries which brought up the impressions were.
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Re: If you have a business to promote .......

Postby REI » Sat Jun 05, 2010 12:20 pm

Thanks for the tweet about FourSquare and this thread.
John B. Corey Jr.
25+ years of REI, US & UK.
Free advice so get in touch. I like to discuss deals structures & overall strategy
I sometimes maintain a blog when the tools are being well behaved. www.ChelseaPrivateEquity.com/blog
Follow me on Twitter-> www.twitter.com/john_corey
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Re: If you have a business to promote .......

Postby Nick » Tue Jul 27, 2010 10:58 am

It looks as if Google is removing the link from the local listings, and also adding in sponsored links. Thus devaluing that particular tip.
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Re: If you have a business to promote .......

Postby Nick » Wed Aug 04, 2010 11:20 pm



Although in my last post I suggested the value of the local listing on Google may be declining as it now links to Google Places instead of a link to your website, I am now wondering whether it represents a much more attractive promotional proposition than before. Certainly it sends me significant traffic, having a CTR of 7% I would suggest it's as effective for me as an Adwords budget of £100 pcm.

I'm discovering new things about the Place Page myself. Customers can review you, and you can comment on their reviews if you have claimed the business. You can also make announcements which will be shown for 30 Days.

So I am off to announce our vacancies .........

My Google Places Page
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Re: If you have a business to promote .......

Postby Nick » Fri Oct 08, 2010 6:54 pm

See if your Local Authority carries a business directory. The City of Westminster has one which takes about a year to get onto because they verify that you are a bona fide business, remember Google likes authoritative links so it's worth the effort.
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Re: If you have a business to promote .......

Postby Nick » Sun Oct 10, 2010 12:41 pm

Next tip - find your competitor (a successful one) and look at how they have achieved their Internet Marketing. Use a backlink checker. In my case I discovered that my competitor had used an Internet Marketing firm & probably paid them a lot of money to achieve the same result that I have achieved for free. Without doubt they have a lot more links from directories etc, but many of those links are from porn sites et al. Google isn't stupid. I am now cherry picking the best links, and getting my own - thanks for the pointer competition!
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Re: If you have a business to promote .......

Postby sjcollett » Sun Oct 10, 2010 4:42 pm

Thanks will do now :)
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Re: If you have a business to promote .......

Postby Nick » Sun Oct 10, 2010 7:13 pm

Another Backlink checker is http://www.opensiteexplorer.org/
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Re: If you have a business to promote .......

Postby Nick » Sun Oct 31, 2010 10:55 am

A new development makes it even more vital that businesses get themselves registered with Google Local. Google has announced a major change to the way that the search results are displayed for local based search queries, rather than having a map at the top of the results Google is just going to integrate the local results into the main organic results. The impact of this change is that in the long term any site that doesn’t have a physical address in the location that people are searching for will probably no longer be able to rank for local based queries.
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Re: If you have a business to promote .......

Postby Nick » Fri Nov 19, 2010 3:18 am

If you want to use these techniques on a new website you can get free hosting forever with Virtual Free Servers
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Re: If you have a business to promote .......

Postby Nick » Tue Oct 04, 2011 4:18 pm

Over the past few years, Local Search has been gaining momentum. More and more small business owners seek to rank higher in Google Places, especially now, as search results personalization is at large and growing. Point is, we are now seeing an increasing number of Google Places results displayed above Google’s Everything results, which, for some businesses, means virtually no chance to get noticed unless they hit top Local Search listings.

1. Claim your business listing on Google Places

In case you haven’t done it yet, go to the Google Places official webpage and create a business account there.

2. Use uniform Name, Address and Phone (NAP) +W (website)

NAP (Name, Address and Phone) is a popular Local Search marketing acronym. This is because keeping your NAP uniform across numerous mentions of your business on the Internet is key to the success of your Local Search campaign. Some Local Search marketers say that your URL associated with your company’s NAP should always be the same, and use the NAP+W (website) acronym instead.

Google aggregates data from multiple directories and other online sources to evaluate the users’ sentiment for your business. So, if some of that name-address-phone info provided is inconsistent, Google may deem your business untrustworthy.

3. Use keywords in image/video meta data

When you create a business listing on Google Places, you can also attach images/videos to it. Make sure the visual materials that you attach contain keywords in their meta data.

4. Get listed in directories and Internet Yellow Pages

Once you create a business listing on Google Places, your goal is to make it more popular than those of your competitors’. Google ranks listings in Local Search results based on their relevance, distance and prominence.

Relevance and distance are pretty easy-to-grasp criteria. Now, what about prominence?

As applied to Google Places, prominence is how popular a business is with online users, in other words, how well-established it is. According to Google, it is “based on information we have about a business from across the Web (like links, articles, and directories)”.

So, to start with, try to list your business in the regional sections of such online directories like DMOZ, Yahoo, and BOTW.

Then, get listed in authoritative data providers and Internet Yellow Pages like Yelp, Superpages, Citysearch, Yellowpages, Infogroup, Yahoo Local, Localeze, InsiderPages.

Look for niche-specific directories and review sites, for example, Zagat and OpenTable for the restaurant business, etc.

Remember to use the same Name-Address-Phone (NAP) in all your listings!

5. Use location-identifying keywords in page titles

Some marketers say it helps to include locally-marked keywords in your main site’s page titles. For example, instead of calling your webpage “Dos Amigos Hotel – Cheap Hotel Rooms”, call it “Dos Amigos Hotel Galapagos – Cheap Accommodation in Galapagos”.

6. Get reviewed on Google Places

Until recently, Google displayed third-party review snippets on Google Places alongside Google’s own reviews. Then, after complaints from such sites as Yelp.Com and TripAdvisor.Com, Google removed all non-Google review snippets from its Local Search listings.

It now only displays links to sites where more reviews can be found in its “reviews from around the World” section. So, it can be said that Google still aggregates mentions (so-called citations) from other, non-Google sources. But it is hard to tell how important those citations are for your Local Search rankings.

There are certain ways to encourage your users to leave reviews on Google. You can put the request up on your website, mention it in your business card, include a line in your restaurant’s check, etc.

7. Boost your Local Search rankings with related links

Good old link building still plays an important part in boosting your Local SERPs positions. If you think that Google will not associate your Local Search listing with your main money site, think again. Besides, most business owners specify their main site while creating a Google Places listing.

It should be mentioned, however, that if you decide to create several listings for your business, it’s best not to use different domains for them, but use a subdomain or a Web 2.0 property, so that the SEO value of your main domain gets passed on.

8. Do competition research

To get more insight into what else you can do to propel your listing’s positions in the Local Search, see who else shows up on Google Places for your target keywords and peep into their optimization practices. This may include:

-Copying their link building practices

-Catching up with the number of reviews they have

-Mimicking their approach to specifying other listing details

And, finally, besides utilizing the Local Search optimization tips provided here, use “regular” SEO techniques that improve your main site’s rankings – that’ll boost your Google Places positions, too.



Rank Higher in Google Places – 8 Local Search Optimization Tips
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Re: If you have a business to promote .......

Postby slagthemoff » Fri Oct 07, 2011 12:31 pm

Hmmm, virtual free servers is neat! £30 and half an hours work and I've got a new domain and a Wordpress blog........... :D
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Re: If you have a business to promote .......

Postby Nick » Fri Oct 07, 2011 7:37 pm

slagthemoff wrote:Hmmm, virtual free servers is neat! £30 and half an hours work and I've got a new domain and a Wordpress blog........... :D


I hope you signed up through my affiliate link? .....

What's the site?

I'm having problems with them - see t'other thread about CPU time.
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Re: If you have a business to promote .......

Postby slagthemoff » Fri Oct 07, 2011 7:50 pm

Signed up through the link in the post, there's nowt on it at the 'mo (just like playing) http://www.paul-fixit.co.uk/handyman/

It's free ffs - they must make their money somewhere - probs by dragging you in when you've spent loads of time developing the site.

That said, your site can be easily moved...
Last edited by slagthemoff on Fri Oct 07, 2011 11:12 pm, edited 1 time in total.
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Re: If you have a business to promote .......

Postby Nick » Fri Oct 07, 2011 9:19 pm

It's definitely a loss leader, but I think it suits both parties.

I hosted free for about 3 years - in the 3rd year they started taking the website offline once I exceeded the bandwidth allowance but that was fine by me as it was just for a few days at the end of each month. Eventually the website started to be important enough for me to pay for it to stay online through the whole month, and gradually I have been upgrading until I am now on the "unlimited" contract at £120 for 2 years. So I think it works for them because I'm a loyal customer now with 2 domains with them, and unless they really tick me off I'm unlikely to move - you say it's easy to move, but I've never moved host, so it will be a hassle for me to learn how to do it, an extra job I can do without, and so I will need a major motivation to jump ship.

They can offer the unlimited everything for free package because of the limited bandwidth, but I'm rather pissed off to see the unlimited bandwidth for free package (which is new) because that is limited by CPU time - which is what I am complaining about on the other thread. So effectively I am paying £120 to be limited by the same limitation that you get for free! :twisted:
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